Skip to content
ClickFunnels Help CenterClickFunnels Help CenterClickFunnels Help CenterGo to CF Classic Help Center

'Split Test' Step - Start A/B Testing in Workflows

Published: Updated:

The “Split Test” step in ClickFunnels workflows is a powerful tool for performing A/B testing within your automated sequences. This step helps you compare different versions of a message or action by splitting your audience into two paths. You can optimize your campaigns by testing different variations to determine which version yields the best results. In this article, we will guide you through setting up the “Split Test” step, configuring the traffic distribution, and analyzing the outcomes.

Adding the “Split Test” Step to Your Workflow

Section titled “Adding the “Split Test” Step to Your Workflow”

  1. Navigate to the Automations app and select Workflows.

  2. Open an existing workflow or create a new one.

  3. Click on the Plus Icon (+) in your workflow editor.

  4. Select the Split test step under the Workflow category.

    The Workflow category in the Add Step sidebar, with the Split test step (Split your workflow into two paths based on a percentage of traffic) highlighted.

Configuring the “Split Test” Step

Section titled “Configuring the “Split Test” Step”

Once you’ve added the “Split Test” step, it’s time to configure how your audience will be divided:

  1. Traffic Distribution:

    • The “Split Test” step allows you to decide what percentage of your audience will follow each path. By default, the traffic is split 50/50. To adjust it, click the “Split Test” step, then drag the slider or type a percentage in either box, and click Apply change (or Discard to keep the current split). For example, you might want to send 60% of your traffic to the left path and 40% to the right path. Each contact who reaches the step is randomly assigned to one of the paths based on these percentages.

      The Split test traffic slider set to 60% for the left path and 40% for the right path, with the delete, Discard and Apply change buttons below it.

  2. Configure Actions in Each Path:

    • Next, you’ll need to set up the actions or messages for each path. For instance, you might send two different versions of an email or offer different products to each group.

      A Split test step at 60% / 40% with a different version of the Spring Launch email in each path.

    • When the two paths finish, they join back together, and contacts from both paths continue with the steps that come after the split test. To stop contacts on one path from continuing, add an End step at the end of that path.

Analyzing Split Test Results

Section titled “Analyzing Split Test Results”

To evaluate the effectiveness of your split test, you can review the performance metrics shown on the step cards in each path. For example, a Send Email step card shows Are Here, Were Here, Sends, Opens, Unique Opens, Clicks, and Revenue. To change the time period these stats cover, see How to Create a Workflow.

You can compare key metrics between the two paths, such as open rates, click rates, and revenue generated. For instance, if you’re split testing different email versions, these metrics will help you determine which version resonates more with your audience. By regularly reviewing these insights, you can make informed, data-driven decisions to optimize your future campaigns.

Practical Use Cases

Section titled “Practical Use Cases”

  • Email Subject Line Testing: Split test different email subject lines to see which one results in higher open rates.

  • Offer Testing: Test different offers or products to determine which one converts better.

  • Content Variation: Compare two versions of an email step to find out which design resonates more with your audience.

How to Safely Remove The “Split Test” Path

Section titled “How to Safely Remove The “Split Test” Path”

Removing a Split Test path from your workflow in ClickFunnels is straightforward, but it’s crucial to proceed carefully, as this action cannot be undone. Follow these steps to safely remove the Split Test path:

  1. In your workflow, hover over the Split Test step that you want to remove. A red cross icon will appear next to the split test.

  2. Click on the red cross icon. If neither path has any steps yet, the Split Test step is removed right away. Otherwise, a Select the path you want to delete prompt will appear, offering you three options:

    The red cross icon highlighted at the top-right corner of the Split test step.

  3. Select the Path to Remove:

    Select a path to delete

    • Left (Original): Choosing this option will remove the Split Test step and all steps within the left path. The steps in the right path will remain in the workflow without any split testing applied.

    • Right (Test): Choosing this option will remove the Split Test step and all steps within the right path. The steps in the left path will remain in the workflow without any split testing applied.

    • Both: This option will remove the Split Test step along with all the steps within both paths.

  4. After selecting the path(s) you want to remove, click the Remove button to confirm your choice. Once a path is deleted, both the steps within that path and the Split Test step itself will be permanently removed from your workflow.