Products - How to Manage Pricing

Product pricing refers to the amount of money you charge for a product. It’s the price tag attached to your product that customers will pay to purchase it. Adding a price is a fundamental step in offering products for sale through ClickFunnels. Having clear and well-defined pricing enables you to market your products effectively, attract the right audience, and ultimately generate revenue for your business.

In ClickFunnels, you can set a one-time price for a single purchase, offer a subscription for regular payments, or set up a payment plan for paying in installments.

In this article, you’ll learn step-by-step instructions for adding, updating, and deleting products’ prices.

Table of Contents

• Requirements
• Accessing Pricing In the Product Settings
• Adding a New Price
• Updating or Editing an Existing Price
• Deleting a Price
• Showing / Hiding a Price
• Additional Information

Requirements

• An active ClickFunnels account
• A product is created

Accessing Pricing In the Product Settings

1. Navigate to Products in the side navigation menu.
   

2. Select All Products.
3. On the right-hand side, locate your desired product. You can either click on the product itself, its image, or the settings ⚙ icon to access product settings.
4. Scroll down to the Pricing section.

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Adding a New Price

1. Within the “Pricing” section, locate and click on the Add Price.
   

2. In the prompted widget, choose the pricing type from the options: One Time, Subscription, or Payment plan.
   

3. Provide the necessary price details, and in the bottom right corner, click the Save button to insert the price.
   

Learn more in the Products: Price Types article.

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Updating or Editing an Existing Price

1. Within the pricing section, click on the desired price or settings ⚙ icon to edit the price.
   

2. In the open widget, modify the existing price and click the Save button.

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Deleting a Price

1. Navigate to the pricing section and locate the price you wish to delete.
2. Click on the price to edit it.
3. Within the opened widget, find and click the Delete button at the bottom-left corner.
   

Once a “Subscription” or “Payment Plan” price has been purchased for the first time, it cannot be deleted.

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Showing / Hiding a Price

You can display or hide a price on the checkout page within funnels and the store. This setting determines which prices are automatically visible when adding the product to a funnel.

1. In the pricing section, click the Checkbox icon toggle the price visibility on the checkout page.
   

2. Alternatively, when editing a price, enable or disable the Shown at checkout option and click Save.

A product can display only one “One-Time” price and one “Subscription” price on the checkout page.

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Additional Information

• Products - How to Manage Products
• Products: Price Types
• Funnels: How to Attach a Product to a Funnel Step
• Smart Checkout Guide: How to Add a Smart Checkout

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