Email Deliverability Guide: Maintaining a High-quality Contact List

TABLE OF CONTENTS

• Permission-Based Marketing
• Regular List Cleaning
• Segmentation
• Respect Unsubscribes
• Avoid Purchasing or Renting Lists
• Next Lesson

Permission-Based Marketing

Obtain explicit consent from individuals before adding them to your email list. Implement double opt-in procedures to ensure subscribers genuinely want to receive your emails.

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Regular List Cleaning

Regularly review and clean your contact list to remove inactive or disengaged subscribers. Consider removing contacts who have not opened or interacted with your emails in a significant period (e.g., 6-12 months).

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Segmentation

Segment your contact list based on factors such as demographics, interests, and engagement levels. Sending targeted content to specific segments increases relevancy and engagement.

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Respect Unsubscribes

Honor unsubscribe requests promptly and ensure recipients can easily opt out of your email list. Making the unsubscribe process straightforward helps build trust with your subscribers.

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Avoid Purchasing or Renting Lists

Instead of buying or renting email lists, focus on growing your list organically through inbound marketing strategies. Lists acquired from third-party sources often need higher engagement and can harm your sender's reputation.

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Next Lesson

Email Deliverability Guide: Interact With Recent Subscribers 

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