Email Deliverability Guide: Stick To A Consistent Send Schedule

TABLE OF CONTENTS

• Why Is It Important To Have a Send Schedule?
• Conclusion

Why Is It Important To Have a Send Schedule?

Sticking to a consistent send schedule in email marketing is essential to improve email deliverability. Here are some of the reasons why:

• Predictable expectations. When you send emails consistently, your subscribers know when to expect your messages. Predictable timing creates a routine, and recipients are more likely to anticipate and open your emails, leading to higher open rates.
  
  
• Engagement and trust. Regularly sending valuable and relevant content builds trust and engagement with your audience. Consistency demonstrates your commitment to providing valuable information, products, or offers.
  
  
• Avoid spam complaints. Inconsistent email schedules confuse recipients, making some mark your emails as spam. Adhering to a consistent schedule reduces the risk of recipients considering your emails unsolicited or irrelevant.
  
  
• Maintaining a clean list. Regularly sending emails helps you identify inactive or disinterested subscribers. If specific recipients consistently ignore your messages or do not engage, it might be a sign to re-engage or remove them from your list to maintain list hygiene.
  
  
• Optimal timing. Consistent sending allows you to test and determine the best days and times to reach your audience effectively. You can analyze open and click-through rates over time to refine your schedule for better engagement.
  
  
• Brand awareness. Regularly appearing in your subscribers' inboxes reinforces brand awareness. When they consistently receive relevant content from your brand, they are more likely to recognize and remember your company.
  
  
• Higher deliverability. ESPs often monitor the sending behavior of email marketers. Sending emails consistently and following established patterns can contribute to a positive sender reputation, leading to better deliverability.
  
  
• Improve conversion rates. Consistent and timely emails help keep your brand top-of-mind with subscribers. When you send emails at the right moments, you increase the chances of recipients taking action, resulting in improved conversion rates.
  
  

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Conclusion

In summary, a consistent send schedule in email marketing creates expectations, builds engagement and trust, reduces spam complaints, maintains a clean email list, optimizes timing, boosts brand awareness, enhances deliverability, and improves conversion rates.

Adhering to a predictable schedule can build a strong relationship with your subscribers and achieve more effective email marketing results.

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