Email Deliverability Guide: Build A High-Quality Email List

TABLE OF CONTENTS

• Obtain permissions
• Use double opt-in
• Segment your list
• Additional Resources
• Next Lesson

Obtain permissions

No matter the nature of your business, or if it’s only for promotional purposes, it is important to obtain permission from your customers to receive your emails.

All businesses are expected to obtain permission from the subscribers before sending any emails. You can ask for permissions by adding a checkbox, an opt-in form, or a double-opt-in feature.

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Use double opt-in

It is a good practice to use a double-opt-in feature. This means that once your subscriber provides their email address, they will receive an email to confirm they want to belong to your lists and receive your emails. If the subscriber doesn’t confirm, they won’t be added to the list.

Click here if you want to know how to set up a double opt-in for your emails 

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Segment your list

As we know, not all subscribers have the same characteristics, so it is important to segment your contacts using different lists. You can segment your subscribers according to their age, location, occupation, etc. That way, you can target your audience in a more effective way.

Click here If you want to know more about Segments

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Additional Resources

You can find additional information about the topic here :

• Email Marketing Guide (CF Blogs)
• How to keep your Clickfunnels Transactional and Marketing SMTP in good shape and avoid service interruption (CF Classic doc)
• Ways to ensure your email marketing is legal (Constant Contact blog)
• CAN SPAM Guide

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Next Lesson

Email Deliverability Guide: Implement Sender Authentication 

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