Email Deliverability Guide

Modified on Mon, 11 Dec 2023 at 07:57 AM

Maintaining good deliverability practices will enhance your business growth and reputation. Below are articles that guide you through the concepts and processes for building and implementing good practices with Email Deliverability.

Please follow the recommended steps below to ensure that your email is safe, secure, and delivered without issues. The concepts presented in this guide will help you in all areas of Email deliverability. 

Please click on the links in the Table of Contents below from top to bottom while reviewing the information for the best learning experience. 

Table of Contents:

  1. Glossary
  2. Basic Concepts
    1. Understanding Email Marketing
    2. What Is Email Deliverability?
    3. Which Factors Affect Email Deliverability?
  3. Build A High-Quality Email List
    1. Obtain Permissions
    2. Use Double Opt-In
    3. Segment Your List
  4. Implement Sender Authentication
    1. Authenticate Your Domain
      1. Setup DomainKeys Identified Mail (DKIM)
      2. Setup Sender Policy Framework (SPF)
    2. Be Consistent With Your Sender (From) Name
    3. Set Subscriber Expectations
  5. Optimize Email Content
    1. Use An Accurate Subject Line
    2. Personalize Emails
    3. Create Engaging And Relevant Content
    4. Optimize Email Design
      1. Include Unsubscribe Link
  6. Maintain Email Sending Practices
    1. Warm Up Your Email Address
    2. Maintaining A High-Quality Contact List
      1. Regularly Clean Your Email List
      2. Reduce Email Bounces
    3. Interact With Recent Subscribers
    4. Monitor Email Engagement
    5. Avoid Spam Triggers And Spam Traps
      1. Avoid Spam Triggers
      2. Avoid Sending Emails To Spam Traps
    6. Test Your Emails Before Sending
    7. Stick To A Consistent Send Schedule

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Email Deliverability Guide: Glossary

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