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Step-by-step guide to creating a Lead Magnet Funnel

Created by Faye BSG, Modified on Tue, 05 Mar 2024 at 05:48 PM by Education Team

A lead magnet funnel is similar to the other optin funnels, except you are giving away something in exchange for their email address. It may be a report or video, but it’s typically something tangible that they are exchanging for their email address.


Step by Step Walk Through:

  1. From the left side menu, click on Site and Funnels.


  2. Click on Funnels.


  3. Click on Select under Lead “Squeeze” Funnel to find the pre-made funnel templates.


  4. The Lead Funnels has two main pages: an opt-in page and a thank-you page. 

  5. Select your desired pre-made funnel template.


  6. The system displays a pop-up that explains your funnel is being made, followed by a success message that your funnel has been created.

  7. Click the Close button to dismiss the pop-up, or click the Customize Now button to customize the funnel. 

    Important Note: In this article, we clicked the “Customize Now” button. Click Funnels from the left sub-menu, and then locate your new funnel if you click the “Close” button.


  8. To edit your page's content, click Edit to open the page editor.

  9. You can start editing your page as needed. Adding or removing sections, rows, or elements. 

  10. An opt-in page needs two elements to work as expected:

    1. At least an email field to collect email addresses. 

    2. A button set to 'Submit the Page.'

  11. Click Save once you have finished editing your page.

  12. Repeat the process to edit your Thank you page. 

  13. You can add additional information on the Thank You page regarding the information they will get.

  14. Pages can be edited at any time.

  15. Congratulations! Now you know how to create a Lead Magnet Funnel.


Next Steps After Building your Lead Magnet Funnel

Once you build your funnel, you might want to know more about digital assets and how to deliver them to your leads. Please take a look at the following articles:

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