Step-by-step Guide to Creating a Lead Magnet Funnel

A Lead Magnet Funnel is a simple but powerful way to attract potential customers by offering them something valuable for free, like an ebook or a checklist, in exchange for their contact information. It’s important to include lead magnet funnels in your marketing strategy because they help you grow your email list and turn interested visitors into loyal customers. This guide will show you, step-by-step, how to create your own Lead Magnet Funnel to attract and convert more leads for your business.

Table of Contents

• Requirements
• Components of a Lead Magnet Funnel
• Lead Funnel Examples
• How to Create a Lead Magnet Funnel
• Set Up the Thank You Page
• Post Funnel Build Checklist
• Additional Information

Requirements

• An active ClickFunnels account
• A valuable free offer idea.

Components of a Lead Magnet Funnel

A Lead Magnet funnel typically consists of two main pages: an opt-in page and a thank you page.

1. Opt-In Page: This is the first page that visitors land on. It’s designed to capture their attention and persuade them to provide their contact information, usually an email address, in exchange for a valuable offer (such as a free guide, discount, or a free course). The opt-in page should have a clear and compelling headline, a brief description of the offer, and a form where visitors can enter their details.

2. Thank You Page: After visitors submit their information on the opt-in page, they are redirected to the thank you page. This page confirms that their submission was successful and provides further instructions or access to the promised offer. It can also include additional calls to action, such as inviting them to follow your social media channels, schedule a consultation, or explore other related content.

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Lead Funnel Examples

• A digital marketing agency might offer a free social media guide to get new leads.
• A health and fitness coach might share a free workout plan or nutrition guide to gather new clients.
• A real estate agent might provide a free home-buying checklist or market report to draw in prospects.
• A financial advisor could offer a free financial planning guide or retirement calculator to generate interest.
• A beauty and skincare brand could offer a free skincare routine guide or sample pack to attract new customers.
• A consulting firm might distribute a free industry report or white paper to collect contact information.

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How to Create a Lead Magnet Funnel

1. Click on Funnels from the left navigation menu.

2. Click on the Create Funnel button.

3. Select Lead “Squeeze” Funnel to explore the available templates. To see a template in action, click Preview Template.
   

4. Once you’ve chosen a template, click Select Funnel to proceed.

5. Get started with customizing your funnel by clicking on Customize Now.

6. This will direct you to the Funnel Editor, where you can begin customizing your funnel pages.

7. To edit your page content, click Edit to open the Page Editor.
   

8. You can start editing your page as needed by adding or removing sections, rows, or elements.

9. An opt-in page needs Two Elements to work as expected:

   1. Input Element and set the Input Type to Email Field to collect email addresses.
      

   2. A Button element that is set to Submit order/form.
      

10. Click Save on the top right of the funnel editor once you have finished editing your page.

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Set Up the Thank You Page

1. In your Funnel Editor, navigate to the Thank You Page using the mini-map on the left.

   

2. Customize the Thank You Page by adding or removing sections, rows, or elements. You can also provide download or access instructions.

3. To learn more about adding assets to your workspace, please refer to these articles:

   • My Assets Section Overview
   • ClickFunnels 2.0 File Type Limitations

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Post Funnel Build Checklist

1. Review Each Funnel Page:

   • Check for spelling and grammar errors.
   • Ensure all images and videos load correctly.
   • Verify that all links are working.
   • Ensure the correct domains and ending paths are used. Check out the How to Connect a Domain to Your Site and Funnel article.
   • Check that page titles and SEO settings are optimized. Click the link to learn How to Add and Manage Funnel Steps.

2. Test Forms and Opt-ins:

   • Submit test entries to ensure forms are capturing data correctly.
   • Verify that thank you pages or confirmation messages display as intended.

3. Verify Email Integrations:

   • Ensure email addresses are being added to the correct list. Refer to the How to Add Tags to Contacts in a Workflow article for more information.

   • Check that automated email sequences are triggering as expected. To learn more, check the How to Send Email article.

     Remember to attach a workflow to the step where you want members to receive an email. For more information, refer to the How to Add and Manage Funnel Steps article.

4. Mobile Responsiveness:

   • Review each page on mobile devices to ensure they display correctly.
   • Adjust any elements that do not fit or look good on smaller screens.

5. Test Funnel Flow:

   • Navigate through the entire funnel as a user to ensure the flow is smooth.
   • Check that users are correctly redirected between pages.

6. Review Legal Pages:

   • Ensure that privacy policy, terms of service, and other legal pages are linked and accessible.

7. Turn On Live Mode:

   • Ensure your funnel is set to live mode so it is accessible to your audience. Learn How to Toggle Between Live and Test Modes for Your Funnel

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Additional Information

• How to Connect a Domain to Your Site and Funnel
• How to Publish and Share Your Funnel URL
• How to Toggle Between Live and Test Modes for Your Funnel

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