The Funnel Builder Coaching & Certification Program offers in-depth training on building, designing, and optimizing funnels using ClickFunnels. It’s built for those who want to sharpen their funnel skills and get recognized for their expertise. Certified members are added to the Funnel Builder Directory, a resource for businesses looking to hire help with ClickFunnels. This article explains how the program works, what’s included, and how to join.
Overview of the Funnel Builder Coaching & Certification Program
The Funnel Builder Coaching & Certification Program is designed to train and certify members in the core skills needed to build high-performing funnels inside ClickFunnels. The program is led by the ClickFunnels coaching team and takes members through a step-by-step path that includes funnel strategy, design, copy, integrations, automation, and more.
Training is delivered through recorded lessons, live support calls, and hands-on assignments that follow a clear learning path. Each section of the program is tied to a specific skill badge, which shows progress and mastery across different areas of funnel building. By the end of the program, certified members will have completed multiple builds and submitted projects for review by the coaching team.
The certification not only validates the skills gained but also unlocks access to the Funnel Builder Directory, a public-facing resource where people can find and hire certified experts. This gives members visibility within the ClickFunnels ecosystem and can help attract new clients and business opportunities.
The program is structured in phases, allowing each member to move forward at a steady pace while building on what’s been learned. Members also get access to additional tools, templates, and support resources to help complete each phase of the certification journey.
Program Structure and Certification Path
The Funnel Builder Coaching & Certification Program is organized into structured phases that follow a progressive system. Each phase focuses on a specific stage of funnel building and business growth, beginning with foundational strategy and moving toward client delivery and advanced sales achievements.
Training is grouped by level:
Start to Bronze ($0 to $10K)
This is the entry point of the program and where every member begins. The focus here is on building core skills, completing foundational funnel builds, and making the first sales. Members earn individual Bronze Badges by completing guided design challenges and hitting sales benchmarks.
Key challenges include:
Committing to the certification journey
Completing redesign projects and custom funnel builds
Making the first documented sale
Submitting proof of $10K in funnel sales for full Bronze Certification
Once Bronze Certification is awarded, members are eligible for listing in the Funnel Builder Directory.
Bronze to Silver ($10K to $50K)
This next level builds on foundational skills and introduces more strategic funnel elements. Members continue refining their builds and begin preparing for consistent sales generation. It includes additional design work, deeper offer creation, and continued client implementation.
Progress in this phase includes:
Continued funnel publishing and revenue generation
Funnel Builder Directory entry and funnel promotion
Recommitment to the certification path
Submission of new sales milestones
Silver to Gold ($50K to $100K)
The Gold-level preparation phase focuses on optimizing performance and positioning as a trusted expert. Members begin tracking customer results, and building toward larger-scale projects.
Key steps include:
Developing a strategic offer system
Implementing funnel optimization strategies
Refining funnel logic and tech
Tracking client wins and gathering results
Reaching $100K in verified sales
Gold to Diamond ($100K to $1MM)
The final phase is designed to scale a funnel-building business. Members shift focus to high-value delivery, leadership, and positioning. Work at this level includes closing larger deals, building agency systems, and demonstrating results at scale.
This phase includes:
Crafting agency offers and pitch frameworks
Hosting or presenting at FBC board meetings
Showcasing funnel performance and client revenue
Achieving $1MM in tracked funnel results for Diamond Certification
Throughout each phase, members gain access to:
Daily Office Hours & Training
Badge forms and submission checkpoints
A community group for sharing wins and getting feedback
A private library of tools, funnel templates, and swipe files
Guided “Action Paths” for building different funnel types like book funnels, webinar funnels, and challenge funnels
Certification is awarded as each revenue milestone is met and all steps within a badge level are completed. Members are then eligible to be featured in the Funnel Builder Directory.
What’s Included with the Funnel Builder Coaching & Certification Program
Members who join the program get access to a full set of training, tools, and support designed to guide them from foundational skills through advanced funnel building and client delivery. Here’s what’s included:
The full Funnel Builder Coaching & Certification Program
Certification Path to Bronze, Silver, Gold, and Diamond levels
Funnel Builder ClickFunnels Plan (active during the program)
Guru Agency Account to support early client work
Daily office hours and live coaching sessions
Two FBC Virtual Events with advanced training
Badge system with milestone tracking and progress recognition
Listing in the Funnel Builder Directory after Bronze certification
Private members-only group for support and updates
Bonus resources, templates, and swipe files
Prime Mover access (for qualified members)
Invitations to community events, challenges, and award recognition (for qualified members)
How to Join the Funnel Builder Coaching & Certification Program
Enrollment into the Funnel Builder Coaching & Certification Program starts with a short application. This helps the coaching team learn more about each applicant’s background, goals, and interest in the program.
To apply:
Go to the Funnel Builder Coaching & Certification application page.
Fill out the form with your name, contact information, and answers to the short questions about goals and motivation.
After submitting the form, applicants are automatically redirected to the checkout page to choose a plan and complete payment. Two options are available:
One-time payment of $5,000 for 90 days of access, followed by $497/month
Payment plan with three monthly payments of $1,997, followed by $497/month
The monthly payment includes a Funnel Builder Plan ClickFunnels account with unlimited workspaces, designed to support all builds during and after certification.
Once checkout is complete, members receive access to the training through the ClickFunnels Customer Center and a confirmation email with login instructions.
Accessing the Funnel Builder Coaching & Certification Platform
The Funnel Builder Coaching & Certification Program is available inside the ClickFunnels Customer Center. After enrollment, a confirmation email is sent with instructions on how to log in. However, members can access the course at any time by visiting the Customer Center directly.
To access the program:
Go to the ClickFunnels Customer Center.
Log in using the email address used during registration.
Look for the Funnel Builder Coaching and Certification card and click it to enter the training dashboard.
Once inside the dashboard, all lessons, badge submissions, and resources are organized by phase and can be accessed at any time. Replays, downloads, and action steps are available directly within each lesson.
Get Discovered: The Funnel Builder Directory
Certified Funnel Builders who reach the Bronze level ($10K in sales) are eligible to be listed in the Funnel Builder Directory. This public directory is designed to help people find and connect with certified experts for funnel strategy, design, and implementation inside ClickFunnels.
Once approved, certified members are added with a profile that includes their photo, location, badge level, specialties, and a direct contact option. Directory profiles are searchable by certification level and skill tags, making it easier for potential clients to find the right match for their project.
Being listed in the directory increases visibility within the ClickFunnels community and can lead to client opportunities through inbound leads and direct outreach. It also provides third-party proof of certification, helping to build trust with those looking to hire a Funnel Builder.
Frequently Asked Questions (FAQs)
Who is the Funnel Builder Coaching & Certification Program for?
The program is designed for anyone who wants to master funnel building inside ClickFunnels—whether starting a new business, offering funnel services to clients, or growing an existing funnel-based business.
What do I need to complete to get certified?
Certification requires completing specific training phases, submitting badge tasks, and reaching key sales milestones (e.g. $10K for Bronze).
How long does the program take?
Members can move through the training at their own pace. The full certification path is self-directed, with live coaching and resources available each step of the way.
Do I need experience before joining?
No prior experience is required. The program is designed to take members from foundational skills to full builds with support, templates, and live guidance.
When do I get listed in the Funnel Builder Directory?
Members become eligible for directory listing after achieving Bronze certification, which requires $10K in verified funnel sales.
What if I need help during the program?
Support is available through daily office hours, live coaching, and a private members-only group where questions can be asked and wins can be shared.
What if I already have a ClickFunnels account?
If an existing ClickFunnels account is already active, a form is available on the thank you page after checkout to submit account details. The account is then transferred to the Funnel Builder Plan, and an extension is applied if needed.
How long will I have access to the training?
Access to the training continues as long as the Funnel Builder Coaching & Certification Program subscription remains active. If the subscription is canceled, access to the course content, templates, and replays will be removed.