Understanding Site Settings

The Site Settings in ClickFunnels allow you to manage essential properties of your site, such as branding, SEO, tracking codes, and more. In this article, you will learn about the available settings and detailed information on configuring them to align with your business needs.

Requirements

An active ClickFunnels account
The Site app is added to your workspace

Accessing Site Settings

From your workspace, click on the Site app in the left-hand menu.
Select Overview.
Click the Three Dots (⋮) in the top-right corner.
Select Site Settings from the dropdown menu.
Once inside Site Settings, you can manage your site's various properties, such as branding, SEO, and tracking codes, all in one place.

Site Information - Naming and Branding Your Site

The "Site Information" section in Site Settings allows you to configure essential details that define your site’s identity and establish its branding. Below is an overview of each option and guidance to make informed decisions:

Site Title

The Site Title represents the name of your site. It appears in browser tabs, search results, and other visible areas, quickly identifying your audience. Choose a concise, descriptive title that reflects your brand’s purpose or audience. For example, ClickFunnels uses a site title when you visit clickfunnels.com, "ClickFunnels™ - Marketing Funnels Made Easy," highlighting its core functionality. If you are running a fitness coaching site, you might choose something like "Peak Performance Coaching" to clearly define your niche and expertise.

Domain

The domain is your site’s web address. ClickFunnels provides a default subdomain (e.g., workspace.myclickfunnels.com), but connecting a custom domain (e.g., www.yourdomainname.com) significantly enhances your branding and credibility.

Key Steps:

Connect your domain in the Domains section of your workspace settings.
Ensure the domain is verified and secured (SSL-enabled) before selecting it in Site Settings.
Once verified, choose the domain from the dropdown list.

Important:
Choosing the correct site domain is a critical step. The site domain will be applied across various apps, including Courses, Blogs, Customer Center, Community, Products and Store, where switching to a different domain is not possible.
Additionally, the site domain is set as the default domain for new Funnels and Event Types in the Appointments app. While these can be changed later in their respective settings, the site domain serves as the default.
Select a domain that represents your brand and works seamlessly across all applications in your workspace.

Site Favicon

A favicon is a small icon displayed in browser tabs and bookmarks. It enhances brand recognition and makes your site visually distinctive. Use a 16x16 or 32x32 pixel version of your logo or brand icon. Keep the file size under 100KB to ensure fast loading.

Site Header Logo

Site Header Logo appears prominently at the top of your site, helping reinforce your brand identity. Use a high-quality PNG or SVG file with a width between 200-300 pixels. Keep the file size below 200KB for better performance.

Dynamic Usage: Instead of uploading the logo separately on each page, you can insert an Image Element in the ClickFunnels editor, set the Image Source to Dynamic, and select the Site Logo option. This ensures that the logo updates dynamically across all pages.
Why Use Dynamic Logo: If you update your site logo in the Site Settings later, it will automatically reflect across all pages where the dynamic logo is used. This saves time and effort by eliminating the need to update the logo on multiple pages manually.

Time Zone

The time zone determines your site’s default scheduling and analytics settings. If your business operates in London, set the time zone to "GMT (Greenwich Mean Time)."

Default Theme

The Default Theme determines the design and layout applied to various pages across the apps within your workspace, including Site pages. A theme is essentially a collection of pre-designed template pages that ensures consistency in branding and user experience throughout your site.

Default Hero Theme: When you create a new workspace in ClickFunnels, the system assigns the default Hero Theme to the Site app. This theme serves as a starting point; you can customize it further or replace it with a different theme.
Creating and Applying a New Theme: You can create a new theme by navigating to Workspace Settings > Themes. After creating a theme, return to Site Settings and select the new theme as the Default Theme. Once applied, all template pages, such as the Site Home Page, 404 Page, and Coming Soon Page, will be updated to reflect the new theme's design.

For detailed instructions on creating and managing themes, refer to the article Creating and Managing a Theme in ClickFunnels.

Site Availability

The Site Availability section allows you to control who can access your site. This setting is particularly useful during the development phase or when you want to prepare for a public launch. You can choose between two visibility options:

Public: Your site is live and accessible to all visitors. Choose this option once your site is ready to go live and available to your audience.
Coming Soon: Displays a "Coming Soon" page while your site is under development. This page is ideal for building anticipation and collecting leads before the official launch. To edit the "Coming Soon" page, navigate to the Overview menu, click Edit Site, and select the Coming Soon Page template from the Site Theme pages.

Tracking Codes

The Tracking Codes section allows you to integrate analytics and custom scripts into your site to enhance tracking and user engagement. Here’s a detailed explanation of each option and how they can be utilized:

Header Code

This option allows you to insert scripts that load in the <head> section of your site. Scripts added here are executed early in the page-loading process and are commonly used for global analytics, site verification, or platform integrations. For example, you can add Google Analytics tracking codes to monitor traffic and user behavior or Meta tags to verify your site with platforms like Google Search Console or Facebook Business Manager.

Footer Code

The Footer Code section lets you insert scripts that load within the <body> tag of your site, typically after the main content has been loaded. This is useful for services that don’t require immediate execution, such as live chat widgets, remarketing tags, or additional tracking scripts. For example, embedding a chatbot script here ensures that it loads after the page content, optimizing site performance and user experience.

Note:
Adding tracking codes to the Site Header and Footer sections applies the code globally to all pages within your workspace, including funnel pages, store pages, blog posts, and other site-related pages. If you need to add tracking code to specific pages only, you can edit those pages individually in the Page Editor and insert the code in the page’s header or footer areas. For step-by-step instructions, refer to the Adding JavaScript and Tracking Code for Advanced Features article.

Facebook Pixel ID

The Facebook Pixel tracks user activity on your site and helps optimize your Facebook ad campaigns. By entering your Facebook Pixel ID, you can track important events like page views, form submissions, and more.

Facebook Access Token

This field is used for authenticating Facebook API integrations. If you use the Facebook Conversions API to send events directly from your ClickFunnels account to Facebook, entering your Facebook Access Token here ensures smooth and secure integration.

Facebook Test Event Code

During the development or testing phase, you can add a test event code here to validate that your Facebook Pixel is working correctly. This lets you confirm that tracking events are firing as expected before your site goes live.

Hide Powered by ClickFunnels Badge

This option allows you to remove the “Powered by ClickFunnels” branding from your site’s footer. By default, this badge includes a referral link tied to your ClickFunnels affiliate account. If a visitor clicks the badge, signs up for ClickFunnels, and continues their subscription, you will earn recurring commissions as part of the ClickFunnels affiliate program. Keeping the badge visible is a simple way to generate passive income through referrals potentially.

MessageHub Chat Widget

The MessageHub Chat Widget allows you to integrate a live chat feature directly into your site pages, enabling real-time communication with visitors and improving customer engagement. By adding the MessageHub Inbox Token, you can activate the widget and link it to your workspace's MessageHub app.

How to Find and Add the Inbox Token:

Navigate to the MessageHub app in your ClickFunnels workspace.
Click the Gear ⚙️ icon (Chat Settings) and select Chat Inboxes.
Access an existing chat inbox and go to the Configuration tab.
In the Messenger Script code, find the websiteToken value and copy it.

Paste the websiteToken into the MessageHub Inbox Token field in the Site Settings to enable the widget.

Learn more about Messagehub app in the article Getting Started with MessageHub.

Advanced Settings

The Advanced Settings section allows you to customize themes and styles of your site, giving you additional flexibility. Here’s an overview of the available options:

Style

A Style Guide is a pre-defined set of visual styles such as fonts, colors, button designs, shadows, and borders. It ensures that your pages have a consistent and professional appearance without the need to manually update styles on each page. To create a style guide, go to Workspace Settings > Styles, define your styles, and save the guide. Once created, you can select the style guide from the dropdown menu here to apply it globally across your site.

Override Themes for Blog, Store, and Site Homepage

When you create and promote a new theme in your workspace, it provides templates for various sections, including Site Pages, Blog, Store, and other apps like Customer Center and Courses. By default, the theme’s templates will be applied across all areas of your workspace. However, you can override the default settings here if you want to use a different theme for specific sections like your Blog, Store, or Site Homepage. Select a new theme from the dropdown to apply a unique design to any of these areas while the rest of the templates continue to follow the default theme. If no theme is selected, the default theme templates remain in use.

SEO & Sharing

The SEO & Sharing section allows you to optimize how your site appears in search engine results and on social media platforms. Configuring these options helps improve visibility, drive traffic to your site, and ensure a polished appearance when shared online.

Default Page Title

The Default Page Title is the title for your site domain, appearing in search engine results and social media. It gives visitors and search engines an immediate understanding of your site’s purpose. Use a clear and concise title that reflects your brand or offerings.

For example:

“Elite Coaching Academy | Learn from Fitness Experts” for a coaching platform.
“Fresh Eats Café – Healthy Meals Made Simple” for a restaurant website.

Keep the title under 60 characters to ensure it displays correctly in search results.

Default Page Description

The Default Page Description provides a summary of your site and appears under the title in search engine results and social media. This description helps users decide whether to click on your link. Write a compelling and informative summary that highlights your value proposition.

For example:

“Join Elite Coaching Academy for personalized fitness plans, expert advice, and tailored nutrition to help you reach your goals faster.”

Keep the description under 160 characters for optimal display.

Default Sharing Image

The Default Sharing Image is the image displayed when your site link is shared on social media platforms such as Facebook, Twitter, and LinkedIn. This image plays a key role in grabbing attention and encouraging users to click through to your site.

To create an effective social sharing image, follow these best practices:

Use a resolution of 1200x630 pixels, as recommended by most social platforms, for optimal display.
Save the image in JPG or PNG format to ensure compatibility and high quality.
Keep the file size under 500KB to prevent slow loading.
Incorporate your brand logo, relevant visuals, or a strong call-to-action that reflects your content or offering.
Avoid excessive text; social platforms may truncate text-heavy images.

An eye-catching, well-optimized image ensures your site appears professional and visually appealing when shared, increasing click-through rates and audience engagement.