Analytics: Funnel Analytics Dashboard Overview

In this article, we will cover the Funnel Analytics Dashboard. The Funnel Analytics Dashboard is a unique board that allows you to see how your funnels perform by displaying the steps or pages a user takes as they move through a sales or conversion funnel.

It includes overall analytics of funnel views, opt-ins, sales, recurring sales, and conversion rates.

For big funnels, sometimes the Funnel Analytics Dashboard might take a few minutes to load all the stats during peak hours.

Table of Contents

• Requirements
• How to Access The Funnel Analytics Dashboard
• Dashboard Overview
• Additional Information

Requirements

• An active ClickFunnels 2.0 account
• A funnel

How to Access The Funnel Analytics Dashboard

1. Click under Funnels from the main menu to the left of your ClickFunnels workspace.
   

2. Locate the right funnel from your list and click under Analytics to its right.
   

3. This will take you to the Funnel Analytics Dashboard for the funnel selected.
   

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Dashboard Overview

Date Filter: The Date Filter drop-down menu is at the top-right corner of your page. It filters the dashboard results by date. You can select from the predefined options or apply a custom time frame.

UTM Filter: It allows you to filter your Dashboard results by UTM parameters, meaning you can search for a specific marketing campaign and its results using UTM.

Earnings Per Click: Earnings per Click is a metric to measure the average earnings generated per click.

Upfront Sales: It includes all one-time purchases, trial periods, and the first payment of any subscription.

Recurring Sales: It refers to earnings generated by Subscription products. It includes the second and all later payments of ongoing subscriptions.

Average Cart Value: It is a metric to measure the average total value of items purchased during a single transaction.

Views: It refers to the Page Views. It is divided into All, which displays all Page Views, and Uniques, which refers to the number of individual sessions during which this page was viewed at least once by a single user.

Opt-ins: It refers to the number of opt-ins for every funnel step and its conversion rate concerning Page Views.

Sales: It refers to the Sales for every funnel step, the total amount, and its conversion rate concerning Page Views.

Recurring Sales: It refers to the sales generated by subscription products.

Earnings/Views: It displays the results between the total earnings vs views for a particular step.

Timezone information: It is an informational section that states the current workspace timezone, which is the one used for the Date Filter and results.

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Additional Information

• Analytics Overview

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