Email Deliverability Guide: Maintain Email Sending Practices

TABLE OF CONTENTS

• Introduction
• Why Is it Good to Maintain Good Email Sending Practices?
• Additional Resources
• Next Lesson

Introduction

Similar to what we’ve seen in the previous section, maintaining good email-sending practices can only help improve your email deliverability. Adhering to good email-sending practices enhances deliverability, sender reputation, engagement, and compliance while providing valuable data and ensuring cost-effectiveness for your email marketing campaigns.

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Why Is it Good to Maintain Good Email Sending Practices?

• Improved deliverability. Following best practices helps ensure your emails reach the recipients' inboxes rather than being flagged as spam or blocked by email service providers (ESPs). Good deliverability rates lead to higher open and click-through rates, increasing the effectiveness of your email campaigns.
  
  
• Better sender reputation. Consistently adhering to good email-sending practices establishes a positive sender reputation. A positive reputation builds trust with ESPs, reducing the likelihood of your emails being marked as spam and improving overall deliverability.
  
  
• Legal compliance. Following email marketing regulations, such as including an unsubscribe link and honoring opt-out requests, ensures compliance with anti-spam laws.
  
  
• Higher engagement and conversion rates. Good email practices like personalization, relevant content, and proper timing lead to higher recipient engagement. Engaged subscribers are more likely to open, read, and act on your emails, increasing conversion rates.
  
  
• Reduced spam complaints. By implementing best practices and sending relevant, requested content, you decrease the likelihood of recipients marking your emails as spam.
  
  
• Valuable insights and feedback. Analyzing email metrics and feedback from unsubscribes or engagement rates provides valuable insights into your audience's preferences and behavior. This data can be used to optimize future email campaigns and improve overall marketing strategies.
  
  
• Cost-effectiveness. Maintaining good email-sending practices reduces the chances of your emails being marked as spam. As a result, your emails are more likely to reach the intended audience, increasing the return on investment (ROI) of your email marketing efforts.
  
  

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Additional Resources

Shopify - 20 Email Marketing Best Practices That Drive Sales

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Next Lesson

Email Deliverability Guide: Warm Up Your Email Address 

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