Email Deliverability Guide: Optimize Email Design

TABLE OF CONTENTS

• Introduction
• How to Optimize Your Email Design
• Include Unsubscribe Link
• Conclusion
• Additional Resources
• Next Lesson

Introduction

Email design optimization refers to the process of creating and structuring your email content and layout in a way that maximizes its effectiveness and engagement with recipients.

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How to Optimize Your Email Design

It involves several elements or practices, including:

• Visual appeal. Design visually appealing emails that align with your brand’s concept and style; use engaging graphics, colors, and typography to capture your customers' attention.
  
  
• Responsive design. ClickFunnels email editor already creates responsive rafting emails that adapt and display correctly across different devices and screen sizes.
  
  
• Clear and concise content. Similar to what we mentioned in the previous two lessons, writing concise and compelling content will also help with the email size and final output. Use short paragraphs, bullet points, and subheadings to improve readability and make the information easy to digest.
  
  
• Call-To-Actions. Adding CTAs within your email to drive your audience to take action. Make CTA buttons or links visually appealing to encourage clicks.
  
  
• Personalization. Incorporating personalization elements in the email design, such as dynamically inserting the recipient's name or referencing their past interactions, create a more personalized and relevant experience.
  
  
• Well-structured layout. Organizing the email content logically and hierarchically, ensuring that important information stands out and is easy to locate. Use headings, subheadings, and visual hierarchy to guide recipients' attention through the email.
  
  

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Include Unsubscribe Link

Adding an Unsubscribe link to your emails is crucial for building trust with subscribers, legal compliance, and maintaining a positive sender reputation. It helps your subscribers to opt-out with ease, reducing spam complaints.

With ClickFunnels, you can add an Unsubscribe footer for all your marketing emails. To find more information, you can visit our article here:

Marketing Settings Section Overview 

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Conclusion

By optimizing your email design, you can create visually appealing, user-friendly, and engaging emails that catch recipients' attention and drive them to take action. A well-optimized design improves the overall effectiveness of your email campaigns and contributes to better email deliverability and engagement.

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Additional Resources

ClickFunnels Blog - 5 Tips To Use Email Marketing For Brand Awareness

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Next Lesson

Email Deliverability Guide: Maintain Email Sending Practices 

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