How to Add Unsubscribe Link in Email Footer

Having an unsubscribe link is essential for complying with regulations like the CAN-SPAM Act and GDPR, which require businesses to include clear unsubscribe options in their marketing emails. Adding a visible and functional unsubscribe link can also improve customer trust and reduce spam complaints. This article will guide you through the process of customizing the unsubscribe link in the footer of your emails.

Requirements

• An active ClickFunnels account

How to Add Unsubscribe Link in Emails

For all marketing emails sent through ClickFunnels, such as broadcasts and workflow emails, ClickFunnels will automatically add an unsubscribe link to the bottom of the email. This link allows recipients to unsubscribe from specific topics or all future emails by directing them to a dedicated unsubscribe page.

However, ClickFunnels offers the flexibility to customize the text of this unsubscribe link. Instead of the default text “Unsubscribe”, you can modify it to something more personalized, such as “Manage Email Preferences,” providing a more user-friendly experience.

Customizing Email Footer in Email Settings

1. From your ClickFunnels dashboard, go to Workspace Settings.

2. Click on Email Settings, and then select the General Settings tab.

3. Scroll down to find the Unsubscribe Footer section.

   

4. In the Footer Text field, You can add custom text that will automatically appear in the footer of your email. For example, Manage Email Preferences to provide more personalized option for your audience. This text will be hyperlinked to the unsubscribe page, allowing your recipients to manage their subscription preferences. If left blank, the default text Unsubscribe will be used. When clicked, users will be redirected to the unsubscribe page where they can update their preferences or opt out from future emails.