Countdown Funnel Guide

A countdown is the latest time or date by which something should be completed. If we talk about funnels, a countdown funnel is a funnel that sells an offer about a service or a product until a specific date or number of days.

A countdown creates urgency because there’s an “expiration date” on the sale, making your potential customers make decisions faster.

Requirements: 

• An active ClickFunnels 2.0 account

TABLE OF CONTENTS

• Create an Event:
• Attach the Event to a Funnel Step:
• Trigger a Workflow on Event Registration:
• Set Up Countdown Timers (optional):
• Related Articles:

Create an Event:

To get started, you must create an event with a start time. You can pick any Event Type you want, but we will use a One-Time event for our examples.

Example:

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Attach the Event to a Funnel Step:

With an Event created, there must be a way for users to register. Attaching the Event to a Funnel Step allows you to customize how users register and automatically redirect visitors if the event has expired.

A user can be registered for an event using a simple Page View, or you can require an Optin Form Submission. Follow the instructions in this article to attach the event to your Funnel Step, then configure the Attached Event Settings to suit your needs. In our example, we attach our event to an Optin Form for registration.

Example:

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Trigger a Workflow on Event Registration:

Once users start registering for the Event, you will likely want to be able to perform various actions, such as receiving notifications, connecting with third-party integrations, or sending emails. Workflows provide this functionality and can be configured to only trigger when a user registers for an Event. See our documentation on Trigger Settings for more details about each setting.

Example:

When using an Event as a trigger, you can add a Calendar Event Delay (article coming soon) step to ensure certain steps happen at a certain time in relation to the Event start time. For example, you can add a delay so that a Send Email (article coming soon) step is sent one hour before the Event start time. The Calendar Event Delay Step also allows you to configure how to handle an expired Event!

Important Note: Email delivery times are not guaranteed! Please keep that in mind when setting up any delay before a Send Email step.

Example:

Here is an example layout of what a full Workflow might look like:

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Set Up Countdown Timers (optional):

With a Workflow configured with a Calendar Event Trigger, you can include a Countdown Timer in the Workflow emails. To do so, you must first create a new Countdown Timer. When ready, you can copy the “Event Emails” embed code found in the timer’s settings and paste it into an email HTML element (article coming soon) in a Send Email step (article coming soon) in the Workflow.

Example:

Likewise, when your Event is attached to a Funnel Step, you can add a Countdown Element (article coming soon) to the page on that Step and select the “Calendar Event” setting. Doing so will allow the Countdown Element to use the attached event’s start time as the time to count from.

Example:

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Related Articles:

• Countdown: How to Manage Events 
• Countdown: Event Types
• Funnels: How to Attach an Event to a Funnel Step
• Funnels: Attached Event Settings
• Workflows: How to Manage Workflows
• Workflows: How to Manage Triggers
• Workflows: How to Manage Workflow Steps
• Calendar Event Delay (article coming soon)
• Send Email (article coming soon)

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