ClickFunnels 2.0 Glossary

Modified on Fri, 6 Oct, 2023 at 6:39 AM

A/B Testing or Split Testing: It is a method used in online marketing to compare two versions of a funnel or other marketing element to determine which performs better. In email marketing, you can send two email campaigns with minor marked differences and find out which performs better using any of the criteria mentioned above.
Analytics: This involves studying past, recent and current data to determine patterns, trends, or effectiveness in marketing and sale within the ClickFunnels community.
API: (Application Programming Interface) Allows communication with an external platform.
Audience: Email audience refers to the group of individuals or recipients who receive and engage with the emails sent by your organization.
Blog: It is a website that is frequently updated with personal or business content. Information can be added in different sections or posts. A blog is a great tool to get organic traffic to your funnel, website, and eCommerce store.
Blog post: This is an individual page on your blog that shares information about a particular sub-topic of your blog.
Click-Through Rate (CTR): This metric represents the percentage of recipients who clicked on a link or multiple links within an email. It indicates the level of interest and engagement with the content and call-to-action in the email.
Conversion Rate: The conversion rate measures the percentage of recipients who completed a desired action, such as purchasing or opting in.
Collaborator: An external person who will have access to your ClickFunnels account. The level of access will depend on the assigned role. Roles include reader, customer support, affiliate manager, funnel builder, marketing, and administrator.
Course: It is an education portal that students either opt into or purchase from a funnel that includes modules and lessons.
Course Home Template: This is the main template of your course. This template has dynamic content elements that will update your course's content.
Customer Center: This is your customers' home, where they can access your courses, products, or new updates all in one convenient spot.
Dynamic Content Elements: These elements will be updated with information about your course or blog. For example, if you use the element {{course title}}, it will be replaced with the title of your course.
DKIM key: It’s an email authentication tool that helps protect email senders and recipients from spam, spoofing, and phishing. When setting up your domain with ClickFunnels, a DKIM key is automatically generated for the root domain.
DMARC: A DMARC record is a TXT-type DNS record that contains the policy to follow and determines where to send DMARC reports.
Domain: This is the URL that indicates the name of your website. Example: www.yourdomain.com
DNS (Domain Name Servers): Links URLs to IP addresses. This allows your site to load when a domain address (or subdomain) is visited through a browser.
Domain Registrar: A site or service that manages the reservation of domain names. Sites such as GoDaddy, HostGator, and NameCheap.
Downsell (OTO Downsell): An offer that is presented after a customer declines an Upsell (OTO) offer. This is either a payment plan or a product offered at a lower price that can provide value to the customer.
Email Deliverability: It refers to an email message's ability to reach the intended recipient's inbox rather than being blocked or filtered out as spam.
Email Engagement Rates: Similar to the previous term, it refers to measuring how actively recipients interact and engage with the content of an email. It could be measured by conversion, click-through, or reply rates.
Email Sender Reputation: An email sender reputation is a score that Email Service Providers (ESP) assigns to an organization that sends email. It directly refers to the perceived trustworthiness and credibility of the sender and measures overall email-sending practices, including the quality of their email content, engagement metrics, complaint rates, and adherence to industry standards and best practices. The higher the score, the more likely an ESP will deliver emails to recipients' inboxes on their network.
Email Sequences: A series of emails automatically sent to people on your email lists.
Email Spam Triggers: Also known as a spam filter trigger or spam flag, it refers to specific elements or characteristics within an email that can cause it to be identified as spam by email filters or spam detection systems. Spam triggers are typically keywords, phrases, or patterns commonly associated with spam or unwanted email content.
Email Spam Trap: It is a tool used by Internet Service Providers (ISPs), anti-spam organizations, and email security systems to identify and block illegitimate or unsolicited email senders.
Email Reply Rate: Reply rate measures the percentage of recipients who respond to an email by sending a direct reply.
ESP: ESP stands for Email Service Provider. It refers to a company or platform that offers email sending and receiving services.
Funnel: It is a flow of pages you run customers through to purchase a product or opt into a service.
Lesson: An individual training about a specific topic.
Lesson Template: This is the main template for all your Lessons. Any changes made in the Lesson template will apply to all the lessons.
Liquid Theme Editor: This feature will allow you to add dynamic content to your pages.
Module: A group of lessons that are related in some way.
Module Template: This is the main template for all your Modules. Any changes made in the Module template will apply to all the modules.
Opt-in Funnel: A funnel that allows contacts to enter personal information in exchange for value, information, etc.
Payments AI: Is the required Payment Gateway in 2.0. It can work alone or integrate PayPal or Stripe into it.
Payment gateway: This is the tool in charge of processing payments. In ClickFunnels 2.0, Payments AI is the required Payment gateway.
Site/Funnel hub: It is the main control panel where you can manage all your funnels, courses, blogs, pages, etc.
Site theme Pages: These are page templates that will be used on your Site.
Standalone page: Independent pages that don't belong to a particular funnel but can be added to your Site pages.
Storefront: It is a page where all your products will show and be available for your customers.
Style: This is where you can edit the fonts, colors, and buttons, among other features that will be applied to your pages.
Spam. In general Internet terms, spam refers to any unsolicited information sent from the source of the visited site or a 3rd party. In email terms, it could refer to unsolicited, unwanted, and often repetitive email messages sent in bulk to many recipients without their consent.
SPF. SPF (Sender Policy Framework) is used to detect forged sender addresses during the delivery of an email. SPF alone is limited to detecting a forged sender in the email's envelope (Return-Path header).
Subdomain: The part of a URL that goes before a root domain. For example, "go.clickfunnels.com" In this case, “go” is the subdomain, and “clickfunnels.com” is the root domain.
System emails: These are emails that will be sent from your account: Affiliate emails, course emails, opt-in emails, and order emails.
Theme: This is the template that will be applied to your Site pages.
Upsell: (OTO - One-Time-Offer) An offer that is presented after an initial purchase by a customer. This is a one-time chance to get an upgrade, more valuable content, or a more valuable product only offered to those who purchased the first product at this specific time.
Tripwire (Tripwire Funnel) - Low priced item meant to bring users into a funnel.
UTM parameters: (Urchin Tracking Module Parameter ) UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website.
Webhook: Use webhooks to send data to an external system. Funnel Webhooks are triggered when a new contact is created or updated, and a new purchase is created or updated.
Website/Workspace: A website is considered a workspace inside your 2.0 account; basically, it is one "business" you are running in your account. Each workspace has its own site, funnels, domains, workflows, etc.
Workflow: The follow-up actions that will be triggered according to the customer's actions. For example, an email, a tag, etc.

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ClickFunnels 2.0 Glossary