One Funnel Away Challenge

The One Funnel Away (OFA) Challenge is a 30-day training designed to help you build and launch a sales funnel using ClickFunnels. It provides step-by-step guidance, tools, and community support to help you grow or start your business online. This article explains how the challenge works, who it's for, and how to get started.

Overview of the One Funnel Away Challenge

The One Funnel Away Challenge is a 30-day online training program created to help entrepreneurs build and launch a sales funnel using the ClickFunnels platform. It is designed for both beginners and experienced business owners who want guidance, accountability, and a proven framework to follow.

The challenge is included with any ClickFunnels subscription. If you're not a member, you can join with a 14-day free trial. During the challenge, you'll choose one of two tracks based on your business goals:

• Expert Track: For those selling digital products, coaching, consulting, or services

• Ecom Track: For those selling physical products through eCommerce funnels

The training is hosted by Russell Brunson and Trey Lewellen. You’ll learn step-by-step how to create your offer, build your funnel, and launch it to an audience.

The One Funnel Away Challenge runs on a structured weekly schedule with video missions and action items. You’ll also gain access to a supportive online community to help you stay on track.

If you’ve taken a previous version of the challenge, that content is still available in your members area. This new version is now the default for all new users.

What’s Included With OFA Enrollment

When you join the One Funnel Away Challenge, you get full access to the 30-day training and supporting resources. The challenge is structured to guide you through each step of building and launching your funnel.

Here’s what’s included:

• Daily Video Missions: Short, focused lessons released each weekday with clear action steps.

• ClickFunnels 2.0 Access: A 14-day free trial for new users to build your funnel inside ClickFunnels.

• Training for Two Tracks: Access to both the Expert and Ecom tracks so you can choose the one that fits your business.

• Weekly Live Calls: Live sessions with the One Funnel Away experts and special guests, featuring insights, strategy tips, and Q&A.

• Community Access: Join the One Funnel Away group to ask questions, share progress, and connect with other challengers.

• Accountability and Support: Daily motivation and reminders to help you complete each step.

VIP Experience (Optional Upgrade)

Upgrading to VIP adds extra coaching and a private support community to help you go deeper with the material. The VIP upgrade is available for a one-time payment of $100.

Here’s what VIP includes:

• Live Daily Coaching Sessions: Get coaching Monday through Friday with direct feedback and guidance.

• VIP-Only Community: A private space for asking questions, posting homework, and connecting with other VIPs.

• Cohort Selection: Choose your preferred start date and cohort group on your thank you page.

How to Upgrade to VIP

You can upgrade to the VIP Experience during sign-up, or anytime after you join the challenge.
Just go to www.onefunnelaway.com or click the Access VIP button inside your members area.

Fill Your Funnel Challenge (Optional Upgrade)

The Fill Your Funnel Challenge is an additional one-time offer available during checkout for $47. It focuses specifically on traffic, helping you drive more visitors to your funnel no matter what platform you're using.

Here’s what the training is designed to help with:

• Traffic Strategy: Learn how to drive targeted traffic to any funnel, site, or store

• Platform Independence: The system works even if ad platforms shut down or algorithms change

• Proven Methods: This is the same strategy Russell uses to consistently bring in new customers

This training is optional and can be added to your order during sign-up. It’s not required to complete the One Funnel Away Challenge, but it’s a great next step if you’re ready to focus on growth.

Challenge Structure

The One Funnel Away Challenge is structured over four weeks, with new training videos released each weekday. Each week focuses on a specific phase of funnel building to help you take action step by step.

Week 1: Foundation Training

This week lays the groundwork for your funnel. You'll learn how to define your offer, understand your audience, and plan the structure of your funnel before you start building.

Weeks 2–3: Choose Your Track (Expert or Ecom)

Starting in Week 2, you'll choose between two training tracks based on your business type:

• Expert Track: Ideal if you’re selling digital products, services, coaching, or consulting. You’ll learn how to structure your offer and build a webinar-style funnel.

• Ecom Track: Designed for physical product businesses. You'll learn how to select your product, position it, and build an eCommerce funnel.

You can view both tracks, but it’s recommended to follow the one that matches your business.

Week 4: Building Traffic and Audience

In the final week, training focuses on how to drive traffic to your funnel. You’ll learn strategies for building an audience, creating content, and getting visitors to take action.

Accessing the OFA Challenge Platform

The One Funnel Away Challenge is available inside your ClickFunnels Customer Center. Once you're enrolled, you’ll receive a confirmation email with instructions on how to log in. However, you can always access the One Funnel Away course by going directly to the Customer Center. To access the challenge:

1. Go to the ClickFunnels Customer Center.

2. Log in with the email used during sign-up.

3. Click on the One Funnel Away 2025 card to enter the training dashboard.
   

If you purchased the VIP upgrade, your VIP options and cohort start dates will also appear inside the dashboard.

Legacy Classic OFA Access:

• Classic OFA purchased between 2018 - Oct 2022 To get access to your purchase you can create your login by visiting https://goto.clickfunnels.com/members-access. Please make sure to register with the same email you used to purchase. Otherwise, you will not be able to access your purchase. If you have already set up a password for this, then make sure you just log in with the email and password you previously set up.

Accessing the Community

All participants in the One Funnel Away Challenge get access to the official OFA community group. This is where you can ask questions, share progress, get help from peers, and stay updated on announcements.

To access the community:

1. Log in to your ClickFunnels Customer Center.

2. Click into your One Funnel Away 2025 course.

3. From the left menu, select Community.
   

4. You’ll be redirected to the OFA group inside the ClickFunnels community platform

Once inside, you can browse discussions, post questions, and interact with other members going through the challenge.

VIP Community Access

If you purchased the VIP upgrade, you'll also see other VIP groups (e.g. “One Funnel Away VIP – April 14”). These private spaces are only available to VIP members and include access to live coaching threads, support, and more personalized interaction with coaches.

Earning the One Comma Club Award

The One Comma Club Award is available to participants who complete the One Funnel Away Challenge and earn at least $1,000 using their funnel. It’s a way to celebrate your first major milestone and recognize your success.

To qualify, you'll need to meet all of the following:

• You’ve completed the One Funnel Away Challenge.

• You’re the owner of the ClickFunnels 2.0 account and the connected business.

• Your funnel has generated at least $1,000 USD in revenue using a single core offer.

• The revenue must have been settled in your merchant account for at least 30 days.

To apply for the award:

1. Finish the One Funnel Away Challenge.

2. Use your funnel to make $1,000 in sales.

3. Click the “Apply for 1-Comma Club” button at the top of the challenge dashboard to go to the One Comma Club Award page.
   

4. Pay the $100 application fee and submit your application.

What you’ll need to submit:

• Your funnel link and the name of the funnel inside your ClickFunnels account.

• A short description of your core offer.

• Screenshots of your funnel performance.

• Revenue documentation from your merchant account(s).

• Optional: A short video showing how leads connect to purchases. Only required if sales aren’t completed inside your funnel.

Once your application is reviewed and approved, you’ll receive your One Comma Club Award and be listed among other achievers.

Frequently Asked Questions