Broadcasts: Broadcast Split Test

This article will explain what a Split Test is and how you can split test your Broadcasts in ClickFunnels 2.0.

Split testing broadcasts is a powerful feature that allows you to experiment with different versions of your email broadcasts to determine which performs best with your audience. 

Requirements:

• An active ClickFunnels 2.0 account

• Marketing Settings up to date

Table of Contents:

• Split Test Definition:
• Enabling Split Test:
• Edit your Split Test:
• Split Test Stats:

Split Test Definition:

Split Test (also known as A/B testing) is a method where you try different variations of your pages or emails. According to your users' responses, you can determine which version has better results. These results can be translated into the number of visits, opt-ins, or open rates in the case of emails. 

To create a Split Test,  you create an alternate version of your page or email and redirect customers to it. By testing variations of the subject line or preheader, you can gather valuable insights into what resonates most with your audience. 

You can compare which version performed better at the end of a specific time.

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Enabling Split Test:

1. In the Broadcast Settings, click the toggle to enable this feature.
   

2. A new area will display where you can add the details of your Broadcast variation.
   

   1. Add an Alternate Subject Line for your Broadcast.

   2. Add an Alternate preheader for your Broadcast. 

   3. Toggle the dot to set the percentage of the audience who will test your Broadcast. You can choose the percentage of your list that will try your Broadcast. For example, setting it to 50% means that 50% of the audience will see the main Broadcast. The other 50% will test by receiving either the main or the alternate Broadcast. broadcast

   4. Select winning content after x hours. Set an amount of hours to declare a winner. The Broadcast with the highest open rate will be declared the winner.

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Edit your Split Test:

It is important to mention that a broadcast can be edited only in the Draft state. Once a broadcast is sent, it cannot be edited. 

1. To edit your Split Test details, click the gear icon to open the Settings area.
   

2. Make the needed changes, and save them by clicking on Update Broadcast.
   

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Split Test Stats:

1. Once you set up your Split Test, you can track its performance by clicking on the Name of your Broadcast.
   

2. In the Overview section, you will find the following information:
   

   1. Split Test Rules. Shows a summary of the Split Test settings: the percentage set and the number of hours to declare a winner.

   2. In this area, you can see the information of the main broadcast, the subject line, the preheader, and the number of opens. 

   3. In this area, you can see the information about the alternate broadcast, the subject line, the preheader, and the number of opens.

Important Note: The text "main subject" and "alternate subject" used in this example will be updated with the Subject Lines you add to your own Broadcasts.

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