Introduction Overview to Marketing

Modified on Fri, 06 Oct 2023 at 06:41 AM

In this article, we will cover an Introduction to Marketing. Below is a video to help you get started!

Prior to getting started, you will need to have the following:


  • An active ClickFunnels 2.0 account.



How can you reach your existing customers and expand your audience? Using the marketing tool suite available through ClickFunnels 2.0, you can follow up with visitors that show interest in your brand. In this module, we will explore the different tools available to you in ClickFunnels 2.0 for your marketing purposes.



Accessing the Marketing Tools in ClickFunnels 2.0


In your ClickFunnels 2.0 account, select the Marketing tab on the left-hand side of your screen.


You will now see a variety of tabs in the sub-menu that each corresponds to a marketing tool. Each of these tools will be discussed in-depth in subsequent lessons. They will be laid out as seen below.

  1. Workflows: These automations allow you to set triggers and events for automated processes like email delivery.


  2. Broadcasts: You can send one-to-many one-time email blasts using the Broadcast toolset. This lets you reach out to and update your existing audience.


  3. Email Templates: Using email templates, you can create new emails quickly. You can create or update email templates in your account in this area.


  4. Sequences: Using the Sequence toolset, you can create chains of emails triggered to send sequentially. These sequences can be set to delay or trigger based on your needs.


  5. CountdownTimers: Using the Countdown Timer toolset, you can create timers to drive customers to purchase more quickly. Giving a sense of urgency can allow you to leverage the fear of missing out.


  6. MarketingSettings: In this section, you can set up the settings for your marketing communications. This includes your business address, email settings, and creating group content for your users.




Key Takeaways


  • Using the Marketing tool suite, you can build audience engagement and expand your existing audience.

  • You can find the Marketing tool suite by clicking on the Marketing tab on the left-hand side of your screen.

  • The tools available in the marketing suite are

    • Workflows

    • Broadcasts

    • Email Templates

    • Sequences

    • Countdown Timers,

    • Marketing Settings.



Congratulations! You now have a basic understanding of Marketing!!!


If you have any questions about this, please contact our Support Team by clicking the Support Icon in the bottom right-hand corner of this page.

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