---
title: "Topics - Managing Email Preferences for Your Broadcasts"
slug: "topics-managing-email-preferences-for-your-broadcasts-1"
description: "Topics in ClickFunnels help categorize email broadcasts, allowing subscribers to manage their preferences and receive relevant content. This article explains how to create Topics, assign them to broadcasts, and give subscribers more control over the emails they receive."
tags: ["email settings", "topics"]
updated: 2025-05-07T14:49:09Z
published: 2025-05-07T14:49:09Z
canonical: "support.myclickfunnels.com/topics-managing-email-preferences-for-your-broadcasts-1"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.myclickfunnels.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Topics: Managing Email Preferences for Your Broadcasts

Topics provide a way to label your broadcast emails, allowing subscribers to receive content relevant to their interests, improving engagement, and reducing unsubscribes. In this article, you will learn how to use **Topics** in ClickFunnels to categorize your email broadcasts and help your contacts manage their email preferences.

![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-F8IOWD6N.png)

---

## Requirements

- An active ClickFunnels account
- [Access to Email Settings](/v1/docs/how-to-add-team-members-or-subusers-for-collaboration) (available only to users with the Funnel Builder, Marketing, or Administrator roles)

---

## What is a Topic

A Topic in ClickFunnels allows you to categorize the content of your email broadcasts. When you send out a broadcast, you must select a Topic, which indicates to your contacts what kind of content the email covers. Topics are **not email lists** but labels for your broadcasts. ClickFunnels automatically adds a default **General** Topic, which cannot be deleted or changed.

Subscribers can unsubscribe from individual Topics but may still receive broadcasts associated with other Topics.

**Example:**

Imagine you run a fitness coaching business and regularly send different email broadcasts, such as workout plans, diet tips, and promotional offers. You can create several Topics such as “Workouts,” “Nutrition,” and “Promotion.” Subscribers can choose to receive only the content they’re most interested in by managing their subscription preferences through Topics.

---

## Creating a New Topic

1. Navigate to **Workspace Settings** on the left sidebar.
2. Click on **Email Settings**, then select the **Topics** tab.
3. Click on the **Create Topic** button to create a new topic.

![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-TPX5QAPX.png)
4. In the open prompt, enter the topic **name** and **description**.

> [!NOTE]
> Note:
> 
> The **General** Topic is workspace default and cannot be deleted or modified.

---

## Assigning Topics to a Broadcast

1. Go to the **Email** app within your ClickFunnels account.
2. Create or edit an email broadcast.
3. In the broadcast settings, you will see a **Broadcast Topics** option. Select one or more Topics relevant to the email content.
4. The **General** Topic will be automatically applied if no other Topic is selected.

![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/hKGGFV5jekeN22VP75L6RuIv_ghjBx5m_Q.png)

---

## Managing Subscriber Preferences

When subscribers receive an email broadcast, they can manage their preferences through an [**Unsubscribe**](/v1/docs/how-to-add-unsubscribe-link-in-email-footer) link, which ClickFunnels automatically includes in the email. Upon clicking the link, they will be directed to an unsubscribe page where they can update their Topic preferences. This page allows subscribers to opt out of specific Topics while remaining subscribed to others, giving them more control over the types of emails they receive.

If subscribers choose to unsubscribe from all Topics, they will no longer receive any future broadcasts.

![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/GRmwHhFO95f6Jtmklt233BSHvuZm1UsDhA.png)

## Related

- [Create and Send a New Broadcast](/create-and-send-a-new-broadcast.md)
- [Adding a Custom Email Address in ClickFunnels](/adding-a-custom-email-address-in-clickfunnels.md)
- [Email Domains: Verifying Email DNS Records](/email-domain-verifying-email-dns-records.md)
- [Adding Unsubscribe Link in Email Footer](/adding-unsubscribe-link-in-email-footer.md)