--- title: "Funnel Analytics Dashboard Overview" slug: "funnel-analytics-dashboard-overview-1" description: "Learn how to use the Funnel Analytics Dashboard in ClickFunnels to track views, opt-ins, sales, recurring sales, and earnings per view. This article explains how to access the dashboard, understand key metrics, and analyze funnel performance to improve conversions." updated: 2025-05-14T15:10:39Z published: 2025-05-14T15:10:39Z canonical: "support.myclickfunnels.com/funnel-analytics-dashboard-overview-1" --- > ## Documentation Index > Fetch the complete documentation index at: https://support.myclickfunnels.com/llms.txt > Use this file to discover all available pages before exploring further. # Funnel Analytics Dashboard Overview The **Funnel Analytics Dashboard** provides a detailed view of how users move through your funnels. It tracks key metrics such as **views, opt-ins, sales, recurring sales, and conversion rates**, helping you understand which steps perform well and where improvements are needed. This data is useful for identifying trends, optimizing funnel steps, and making informed business decisions. This article explains how to access the Funnel Analytics Dashboard, understand its layout, and analyze key metrics. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-1QA56UKC.png) > [!NOTE] > NOTE > > For big funnels, sometimes the Funnel Analytics Dashboard might take a few minutes to load all the stats during peak hours. --- ## Requirements - An active ClickFunnels account - [The Analytics app added to the workspace](/v1/docs/adding-apps-to-your-clickfunnels-workspace) - [A funnel created in your workspace](/v1/docs/getting-started-with-funnels) --- ## How to Access The Funnel Analytics Dashboard You can access detailed performance data for any of your funnels using the Funnel Analytics Dashboard. #### Accessing Detailed Analytics from the Funnels Dashboard 1. Click on **Funnels** from the left navigation menu. 2. Locate the funnel from your list and click the **Analytics** icon to its right. ![Analytics icon](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/92komy66tpled9eppmogrfy_iey36yx0ww.png) 3. This will take you to the Funnel Analytics Dashboard for the funnel selected. #### Viewing Funnel Stats in the Funnel Workflow Builder In addition to the main dashboard, you can also view performance metrics directly inside the funnel workflow builder for a quick overview. This is useful for quick insights while editing or reviewing your funnel. 1. Open the **Funnel Workflow Builder** by selecting the funnel from your dashboard. 2. Click the **Analytics** button in the top-right corner of the workflow page. This will display two sets of stats: - **Step-Level Stats**: Each funnel step will display its own individual performance metrics directly underneath it (e.g., pageviews, opt-ins, orders, or sales depending on the page type). ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-PZ7GPUOF.png) - **Side Panel Metrics**: A stats panel appears on the left side of the screen showing overall funnel performance, including: You can also: - **Average cart value**: The average revenue generated per unique checkout session (including upsells). - **Earnings per click**: The average amount earned per visitor who clicked into the funnel. - **Upfront sales**: This shows the total amount of upfront sales, one-time products, and only the first invoice of subscription products. - **Recurring sales**: This shows the total amount of sales of recurring products, not considering the upfront (1st invoice). - **Opt-ins**: The number of users who submitted their information on opt-in pages. - **Pageviews**: The total number of times pages in this funnel were viewed. - Use the **date dropdown** to filter performance data by timeframe. - Click the **analytics** icon to open the full Funnel Analytics Dashboard in a new tab for deeper insights. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-LHCSJCLS.png) --- ## Understanding the Dashboard Layout The dashboard is divided into sections that help track and analyze funnel performance. ### Date Filter The Date Filter drop-down menu is at the top-right corner of your page. It filters the dashboard results by date. You can select from the predefined options or apply a custom time frame. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-5T0UIJ44.png) ### UTM Filter Allows filtering results based on **First or Last visit**, making it easier to track campaign performance and traffic sources. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-ZVOFX6Y5.png) ### Key Metrics Section Displayed at the top of the dashboard, these metrics give a quick snapshot of funnel performance: ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-F4EZMQLT.png) - **Earnings Per Click:** The average revenue generated per click. - **Upfront Sales**: The total revenue from one-time purchases and trial signups. - **Recurring Sales**: It refers to earnings generated by Subscription products. It includes the second and all later payments of ongoing subscriptions. - **Average Cart Value**: This metric calculates the average amount spent per funnel session. It is determined by dividing the total revenue generated in a funnel by the total number of funnel sessions. This provides insight into how much customers are spending across the funnel. --- ## Breakdown of Key Metrics **Views**: It refers to the Page Views. It is divided into **All**, which displays all Page Views, and **Uniques**, which refers to the number of individual sessions during which this page was viewed at least once by a single user. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-H2QC9PMD.png) **Opt-ins**: It refers to the number of opt-ins for every funnel step and its conversion rate concerning Page Views. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-LC4DSKHE.png) **Sales**: It refers to the completed purchases at a specific funnel step. The **Count** reflects the total number of completed sales and provides a quick snapshot of overall performance. By clicking on the **Count**, users can drill down into the specific orders that contribute to this number, which will take them to the orders page with relevant filters applied. This allows them to see exactly which transactions were completed, analyze customer behavior, and identify trends. By reviewing these orders, users can pinpoint which funnel steps lead to the most conversions, identify potential drop-off points, and assess which products or offers resonate best with customers. The **Rate** shows the percentage of visitors who made a purchase, while the **Value** represents the total revenue generated. Together, these metrics help users understand conversion performance and revenue impact at each funnel step. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-74Y1NNM9.png) **Recurring Sales**: It refers to the payments from subscription-based products. The **Count** displays the number of successful recurring payments, while the **Value** represents the total revenue earned from those payments. This metric is particularly useful for businesses that rely on memberships or subscription models. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-P4W1KQ1B.png) **Earnings/Views**: It calculates how much revenue is generated per visitor. It is divided into **All Earnings per View**, which accounts for total page views, and **Uniques Earnings per View**, which is based only on distinct visitors. A high earnings-per-view value indicates that a page is performing well in terms of revenue generation. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-SH2VMMMZ.png) **Timezone information**: It is an informational section that states the current workspace timezone, which is the one used for the Date Filter and results. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-NAY96LT1.png) ## Related - [Analytics Live View Page Overview](/analytics-live-view-section-overview.md) - [Analytics Reporting Page Overview](/analytics-reporting-section-overview.md)