---
title: "Email Deliverability Guide: Basic Concepts"
slug: "email-deliverability-guide-basic-concepts"
updated: 2025-01-06T15:48:44Z
published: 2025-01-06T15:48:44Z
canonical: "support.myclickfunnels.com/email-deliverability-guide-basic-concepts"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.myclickfunnels.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Email Deliverability Guide: Basic Concepts

The following information will cover the basic concepts of email deliverability and provide you with links to explore the topic in further detail.

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## **Understanding email marketing**

Email marketing sends commercial emails to a list of customers or potential customers to offer products, services, discounts, or any other information.

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## **What is email deliverability?**

When sending a marketing email, the target is to reach subscribers’ inboxes. Email deliverability is a rate used to measure the effectiveness of your email reaching said inboxes.

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## **Which factors affect email deliverability?**

Many factors can impact the email deliverability rate and make your emails bounce or end up in the spam folder.

Here are the most common factors:

1. **IP reputation.** If an IP address tends to send authentic, spam-free emails, it will gain a positive reputation and improve its score. *Email Service Providers or ESPs usually reject emails that have a low score.*
2. **Using a free email service.** You want to make sure your subscribers recognize you and your brand. Using Gmail, Hotmail, AOL, etc., will mark your email as spam. *Use your company address to identify you and your company.*
3. **Unsegmented contact lists.***Try to segment your contacts according to their age, location, buying history, etc.* It will be easier for you to reach the right niche instead of sending generic emails to all your contacts.
4. **Email structure and content.***Make sure to present the information in an organized way and also try to share only relevant content.*

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## **Additional Resources**

You can find additional information about the topic here :

- [Email Marketing Guide](https://www.clickfunnels.com/blog/email-marketing-guide/) (CF Blogs)
- [Email marketing for startups](https://www.clickfunnels.com/blog/email-marketing-for-startups/) (CF Blog)
- [Email marketing goals and objectives](https://www.clickfunnels.com/blog/email-marketing-objectives/) (CF Blog)
- [Increase your email delivery](https://clickfunnels.freshdesk.com/en/support/solutions/articles/150000152936-clickfunnels-email-best-practices-increase-your-email-delivery) (CF Classic doc)
- [Learn more about IP reputation here](https://sendgrid.com/blog/email-reputation-101-ip-reputation-vs-domain-reputation/) (Sendgrid article)