---
title: "Create and Send a New Broadcast"
slug: "create-and-send-a-new-broadcast"
description: "Learn how to create and send a new broadcast with step-by-step instructions. This guide covers setting up your broadcast, customizing content, and delivering messages to your audience effectively. Get started with your first broadcast today!"
updated: 2025-06-13T18:09:58Z
published: 2025-06-13T18:09:58Z
canonical: "support.myclickfunnels.com/create-and-send-a-new-broadcast"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.myclickfunnels.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create and Send a New Broadcast

In ClickFunnels, you can create an email broadcast using the **Broadcasts** feature. A broadcast is a one-time email sent to a selected audience to encourage actions such as signing up for a newsletter, learning about new product launches, or receiving invitations to upcoming webinars. You can design your emails to match your brand and link directly to your offers to share them with your audience.

This article will explain how to create and send a broadcast in ClickFunnels.

[Embedded content](https://www.youtube.com/embed/V9IbcfUNIEU?si=_We0nyX93tSC0LoV&rel=0&modestbranding=1)

---

## Requirements

- An active ClickFunnels account
- [The Email app added to your workspace](/v1/docs/adding-apps-to-your-clickfunnels-workspace)
- [Marketing Contact Address](/v1/docs/email-settings-general-settings) set up in Email settings

---

## Understanding Broadcasts in ClickFunnels

Broadcasts allow you to send **one-time emails** to your audience. They are ideal for promotions, newsletters, product launches, and important updates. Unlike automated email sequences, broadcasts are sent immediately or scheduled for a specific time, making them great for time-sensitive messaging.

To get the most out of broadcasts, here are a few important things to know:

- **Marketing Contact Address:** A valid Marketing Contact Address must be included in all emails to comply with regulations. You can set this up in **Workspace Settings > Email Settings > General Settings**. Without this, you won’t be able to send broadcasts. To learn more about adding a Marketing Contact Address, refer to the [Getting Started with Emails](/v1/docs/getting-started-with-emails-in-clickfunnels) article.
- **Sending Limits:** Trial accounts have a **daily limit of 100 marketing emails**. Each paid plan also has its own monthly email limit and other feature caps. For a complete breakdown, refer to the [ClickFunnels Pricing](/v1/docs/clickfunnels-pricing) article.
- **Email Domains:** Email addresses using **@clickfunnelsmail.com** are for testing only and limited to **100 emails**. For marketing emails, use a [custom email address](/v1/docs/how-to-add-a-custom-email-address-in-clickfunnels).

---

## Create a Broadcast

1. Navigate to the **Email** app on the left side menu.
2. Click the **Create Broadcast** button on the top right of the page. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-MCJIZH6Q.png)
3. In the open prompt, type a name in the **Broadcast name** field.
4. Click the **Create Broadcast** button.

---

## Setup and Design

Once you click the **Create Broadcast** button, you will be directed to the broadcast setup page, where you can configure your broadcast details.

If you need to edit an existing **draft** or **scheduled** broadcast, you can access the email setup page by:

1. Navigating to the **Email** app from the left menu.
2. Clicking the **gear** ⚙ icon next to the broadcast you want to edit. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-BOFFUY75.png)

From there, you can proceed with designing and configuring your email.

1. **Design Email**:

To learn more about designing your emails, check out [How to Design Emails](/v1/docs/how-to-design-emails)
  - Click **Design email** to choose an email template. You can use the search bar or filter by category from the left menu. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-ZFFDOKS6.png)
  - To preview a template, hover over the thumbnail and click **Preview**.
  - Once you find a template you like, click **Select template**.
  - Alternatively, you can click **Start from blank** to design your email from scratch. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-LSDT5XBO.png)
  - Use the ClickFunnels Email Editor to customize the email. When finished, click **Publish and exit**.
  - Alternatively, click **Discard draft and exit** to edit the email later.
2. **Broadcast Name**:
  - Type a name in the **Broadcast name** field.
  - The broadcast name is not visible to the recipients. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-UXBHX2TZ.png)
3. **Broadcast Topics**:

Provide a “topic” for your broadcast to indicate the content type. You can assign multiple topics to one email, and your contacts can subscribe or unsubscribe to topics.

> [!NOTE]
> NOTE
> 
> Broadcast topics must be selected when setting up an email. If no specific topic is chosen, you can select “General,” which is the default option. For detailed instructions on creating and managing topics, refer to [Topics - Managing Email Preferences for Your Broadcasts](/v1/docs/topics-managing-email-preferences-for-your-broadcasts).
  - Click on the **Broadcast topics** field to select an existing topic. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-EV7Q43QL.png)
  - To create a new topic, navigate to **Workspace Settings > Email Settings > Topics > Create Topic**.
4. **Send To - (Add Recipients)**:

In the “Send to” section, select the audience or recipients for the broadcast. The broadcast can be sent to contacts within the workspace.

To learn more about filtering contacts and audiences, check out [Setting Up Your Audience](/v1/docs/setting-up-broadcasts-audience).
  - Click the **Edit audience** button.
  - Use the **Filter** options to filter contacts, then click **Save**.

![Image showing audience filter option](https://assets-education.clickfunnels.com/cf2-docs/marketing/broadcasts/broadcasts-create-a-new-broadcast/broadcast-audience-filter.jpg)
5. **Email options**:

To learn more about adding a custom email address, check out [Adding Email Address](/v1/docs/how-to-add-a-custom-email-address-in-clickfunnels).
  - **From email:** Select an email address in the **From email** field. This is the email address from which the broadcast will be sent. It is recommended to use an email address associated with a custom domain, such as `info@yourdomainname.com`, `support@yourdomain.com`, etc.
  - **Reply-To email:** Select an email address in the **Reply-To email** field. This email address determines where responses from recipients will be directed when they hit “reply” to your broadcast. It’s recommended to use an email address that you monitor regularly for easy management of recipient responses.
6. **Subject lines - (Add Subject and Preheader to the Email)**:
  - Enter the email subject in the **Subject line** field. Optionally, personalize the subject line with [Merge Tags](/v1/docs/using-merge-tags-in-emails#using-merge-tags-in-the-email-editor) such as `name`, `email address`, `phone` and more. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-BDGZEJ9K.png)
  - Enter text in the **Preheader** field to show a brief preview of your email’s content next to the subject line in the inbox. Here is how a preheader looks in an email:

![Image showing email preheader](https://assets-education.clickfunnels.com/cf2-docs/marketing/broadcasts/broadcasts-create-a-new-broadcast/broadcasts-preheader.jpg)
7. **(Optional) Enable Split Test:**
  - Toggle on **Enable Split Test** to experiment with two versions of your email’s subject line and preheader. This helps identify which version performs better before delivering the full campaign. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-3LETZT2J.png)
  - Enter an **Alternate subject line** and an **Alternate preheader**. These fields support up to 150 characters and accept merge tags.
  - Use the slider to choose the test group size. You can run the split test on your entire audience or a portion of it. For example, testing on 40% means 20% will see version A, 20% will see version B, and the remaining 60% will receive the winning version.
  - Set the **Select winning content after x hours** timer. Once the time has passed, the system will automatically choose the version with the highest **open rate** and send it to the rest of your audience.
  - After sending, you’ll be able to review the split test results in the [broadcast performance report](/v1/docs/view-broadcast-revenue-and-performance-stats). You’ll see both versions side by side with a “Winner” label assigned to the better performer based on open rate.
8. **Sending Options**:

In the “Sending options” section, you can choose when the broadcast should be sent after publishing. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-2COCC6HM.png)
  - Click **Immediately** to send the email right after publishing.
  - Click **Later** to schedule the broadcast for a future date and time.
9. **Smart Sending**:

Smart Sending optimizes email delivery to avoid being flagged as spam. When sending a broadcast to a large number of contacts, the Smart Sending feature can help by batching emails rather than sending them all at once. This improves delivery and open rates and keeps email service providers happy by spreading the sending times.
  - Check the box **Smart Sending**. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-50UZYWH5.png)
  - To set up sending batches, click Customize. Then, in the **Send emails in batches over a period of** fields, enter the number of **hours** or **days** the email service provider should wait between sending batches.

---

## Send a Broadcast

1. Review your broadcast details and send a [**test email**](/v1/docs/send-a-test-email) to ensure everything is correct. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-407DFIU0.png)
2. Click **Schedule broadcast**.
3. A pop-up with sending options will appear. Choose when to send your broadcast:
  - Click **Schedule Now** to send the email immediately.
  - Click **Schedule** if you are scheduling the email for a later date.
4. After sending, you’ll be redirected to a page showing the status, revenue and performance details of your broadcast. Click **View details** at the top right to review all the details of your broadcast.

---

## Broadcast Performance Overview

Once your broadcast has been sent, you can view detailed performance analytics directly inside the Email app.

#### Accessing Analytics

1. Navigate to the **Email** app from the left-hand sidebar of your ClickFunnels dashboard.
2. In the **Broadcasts** tab, switch to the **Sent** view.
3. Locate your broadcast in the list and click on the row to open its details page. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-MO7PYAWI.png)

#### Analytics Overview

On the broadcast summary page, you'll see the following key insights:

#### Subject Line Split Test (If Enabled)

- View performance of each variation.
- The winning subject is automatically sent to the remainder of your audience based on open rates.
- Stats include open percentages and total opens per variation. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-ECUX868K.png)

#### Revenue

- **Total Revenue** generated by the broadcast.
- **Per Recipient** earnings.
- **Per Unique Open/Click** value metrics. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-71RU3U1K.png)

#### Performance Metrics

- **Delivered**: Total number of successful sends.
- **Opened**: Unique opens and open rate.
- **Clicked**: Unique clicks and click-through rate.
- **Bounced**: Number of undelivered messages.
- **Unsubscribed**: Contacts who opted out via this email.
- **Open Stats**: Total opens, unique opens, average open time.
- **Click Stats**: Total clicks, unique clicks, average time to click. ![](https://cdn.document360.io/e3762771-4bea-47c2-a830-5473d543417a/Images/Documentation/image-Q1OYWGLI.png)

## Related

- [How to Design Emails](/how-to-design-emails.md)
- [Email Deliverability Guide: Sending Emails From ClickFunnels Checklist](/email-deliverability-guide-sending-emails-from-clickfunnels-20-checklist.md)
- [Setting Up Broadcasts Audience](/setting-up-broadcasts-audience.md)
- [How to Manage Broadcasts](/how-to-manage-broadcasts.md)
- [View Broadcast Performance Stats](/view-broadcast-revenue-and-performance-stats.md)